Using Free Business Classifieds to Grow your Business
A growing business needs to be advertised in order to be successful. The problem is that advertising takes money that small business cannot afford. Your budget is tight and you have to watch every penny you spend. After all, how many customers is the ad in the local paper going to get you? Well you are thinking in the right area but the wrong outlet. You are not going to be placing your ad in the local paper, you are going to take advantage of the internet and place a free business classified ad.
When you go looking on the web and type in ‘free business classified’ you are going to get a response in the tens of millions. This probably equates to tens of thousands of sites that will allow you to place a free business classified ad. How do you not take advantage of that? You get to reach a national audience at no cost.
Many small businesses forgo this outlet as they think they can only do business locally of that their product will not ship. What business is that? Just about every business you can think of has something that they can pack up and sell. You cannot afford to pass up the opportunity presented to you with free business classifieds.
Free business classifieds are more than just a few lines on a site. You have to put some thought into what you post as you are usually going to have a restriction on how many lines you can put out or how many characters you can use. Keywords will literally be the key. You are going to have to make a point and do it quickly in a way that will get people wanting your items. You also need to get them pointed to an area that will feed them even more information about your product.
You will do this by highlighting your service or business as much as possible and then you will use your last line to direct them to your website, blog or social page. Now you can talk about your business as much as you want. You just created hits for your site by taking advantage of a free business classified. How much better does it get?
Don’t get too excited yet though my friend, we still have to make sure that they actually get the chance to see our ad. We have to be at the top of both the internal and external search engines. What this means is that our keywords need to be precise and to the point. There is no shame is stealing from our enemy here. You know, ‘if it ain’t broke, don’t fix it’. This is a perfect example of that. Steal what is working for them, improve on it and then use it to destroy them and take their business.
Now it is time to get creative with free business classified ads and you are going to do that by exploring sites and areas in the classifieds that are common to what you are selling but are completely different at the same time. Confused? The idea here is a type of cross contamination. You are selling fishing poles. You have posted everywhere you can think of, but now you are going to use keywords for rifles in your ad but when they click, low and behold, they are lead to your fishing pole site. You are going after rifle buyers here that probably also fish. If they don’t who cares, they close out your site and go back to the search engine. If they do fish, you may have caught them in an impulse moment and they start exploring your site. Tell me you haven’t had this happen to you. Doing this effectively just may make you the next Bill Gaites!
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