Room 101 Jewelry & The Brand’s Illustrious Founder Matt Booth
An informative discourse on the Room 101 brand, Room 101 Jewelry and its famous Founder Matt Booth. This discourse charts the reader through the founding history of the Room 101 label brand and its meteoric rise to the apex of the gothic sterling silver jewelry world.
Who is Matt Booth, and what is Room 101?
ROOM 101 is a designer chain prestigious boutique of motorbiker sterling silver started in 2003 by musician Matt Booth, who was started by his obsession with personalized jewelry to start his own chain. Just like almost every other biker silver jewelry creator out there, Matt Booth’s past has been anything but normal. Matt Booth is a keen jeweler, bass player, tattooist, and to top it all off , Matt Booth is an ex Marine.
Matt Booth’s Sources of Inspiration
As a U.S. Marine sent to the Asian continent, Matt Booth found the rich culture in Asia and the Middle East especially thought-provoking. Matt Booth’s experience as a marine became a integral period both in his personal life & his work as a jeweler. He emigrated back to Hollywood in 2000 to play music as a bass player. As he went, Matt Booth stumbled onto jewelry during his involvement in the music industry & “instantly became obsessed & started tinkering with the art.” Matt Booth quickly identified a clientele for sterling silver motorbiker jewelry, & began carving reputation for himself in the sterling silver biker jewelry scene. Room 101 was founded in 2003 and is presently reaching its 7th anniversary. It is this joining of Asian Exposure together with many nights of internalizing the vibes on the Sunset Strip that give Room 101 its base in both style and craft. As a result of his rock musician roots, Matt Booth’s Room 101 designs are also edgy, deep and quite rebellious in tone & vibe. Because of his Asian experiences, Matt Booth’s Room 101 sterling silver motorbiker jewelry pieces successfully create a paganistic, ritualistic feel which few jewelers can recraft. Years later, Matt Booth’s Asian feelings became the push for his design of FU, the most of Matt Booth’s Room 101 Collection.
Matt Booth’s Room 101 sterling silver motorbiker jewelry is a cut above most; the pieces feel delightfully heavy & well-made. Room 101 jewelry pieces are really nice to don, and the keen eye to detail in every piece of biker silver jewelry is unparalleled. While Room 101 has also started moving into diamond, platinum & white gold jewelry to cater to a wider circle of followers of sterling silver, Room 101′s sterling silver creation continues to be the epitomy of the Room 101 line, and avid motorbikers continue to form the bulk of Matt Booth’s fan base. Through the past 3 years, Room 101 has been featured in famous lifestyle, fashion, and specialty magazines internationally, and has made guest appearances on key network television. Room 101 is slowly but surely getting momentum, & Room 101′s foreign and domestic customer base continuing to increase. Today, Room 101 is offered in a number of premier stores globally.
Why replicas, fakes & Room 101 inspired jewelry is rising in popularity
In recent years, Room 101 jewelry has faced challenges from numerous offshore competitors of equal capacity and talent, resources & ability to deliver equally detailed, beautiful & well-crafted luxury gothic styled silver jewelry to bikers & other fans at a fraction of Room 101 jewelry prices. Today, fans of gothic sterling silver jewelry have an extensive range of alternatives to original Room 101 jewelry. Gothic sterling silver jewelry fans are waking up to the ugly truth behind branding, which is actually nothing other than an illusion. Brand is not something which customers will always be willing to pay for. In view of the easy availability of cheaper & equally well-crafted offerings, it is little wonder that luxury label jewelry isn’t an uncommon sight on the streets notwithstanding the premium brand prices of the original. The new & somewhat wiser sentiment is: why burn a hole in your pocket on designer label jewelry when you could easily get a nearly identical piece forged from the same best quality 925 sterling silver at a miniscule fraction of the cost?
However, in purchasing alternatives in the form of replicas or similarly styled inspired designs, it is critical to know the quality of jewelry you are paying for. Room 101 Jewelry competitors range from top quality alternatives & close replicas by real jewelers to mass-producing bootleggers churning out cheap imitations made from low-grade metals such as aluminium and copper.
For a thorough and comprehensive documentary of fakes & replicas, the writeup at the Chrome Hearts page will be very useful & informative.
The author is a New York-based veteran jewelry craftsman with a full decade of craftsmanship experience and a legacy of strong customer satisfaction. He specializes in both jewelry craft and fashion analysis. If you wish to find out everything you need to know about selecting premium grade replicas made from real sterling silver jewelry, visit Gothic Jewelry
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